NOLJAK is a portmanteau of the Korean words 'Nol-ee (Play)' and 'Chahng-jak (Creation),' capturing the essence of children growing their thoughts and creating new things through play. As a company, Noljak Edu provides a variety of educational content and services, enabling children to freely express their thoughts during the play process, aligning with its name.
Observation plays a crucial role in Noljak's art education, highlighting keen observation as the foundation of drawing. While typical observation quantifies what is seen objectively from a scientific perspective, Noljak's approach encompasses both what's seen and felt. This process involves experiencing an object using various senses and interpreting information personally. Noljak terms this as 'thinking observation,' establishing it as our educational philosophy.
Noljak's emphasis on thinking observation nurtures creative expression by integrating new ideas with original thoughts, repeatedly bringing them to life to form a habit. This habit not only refines children's thoughts but also enhances their expressions, empowering them to confidently complete creative projects. These childhood habits become cornerstones for problem-solving in adulthood.
