NOLJAK was first founded by CEO Yun Jungwhan and CCO Jang Seon-gyeong in 2011. It was founded based on the decision to create hope for the children’s future with expertise accumulated for over 20 years in private and public children’s education sectors.
CCO Jang Seon-gyeong established NOLJAK's ‘Thinking Observation’ educational philosophy and teaching methods. We adopted ‘observation’ as the core method of child education, and systemized it into a process of Observe > Imagine > Express Creatively. In many papers and writings, the importance of observation is emphasized, but because its methodology is not clear, art education used to be merely ‘Look and Draw’. NOLJAK Kids Art contents, which changed art education into a process of ‘Creative Expressions after Thinking Observation’, is the first achievement of Jang Seon-gyeong.
CEO Yun Jungwhan popularized child art startup with atHome (private tutor) centered business model, combining the values of shared economy with art education business. With the investment method using a single room within an apartment to raise the efficiency, and with the strategy of focusing on the regions that he has formed his own personal networks in, he was able to provide child art education services at a reasonable price, and this model was loved by many startup entrepreneurs, leading to NOLJAK's reaching number 1 in art education company (based on the number of education centers in the country) within 4 years of the company’s foundation.
Our core values are sincerity, expertise, and pride. NOLJAK’s sincerity is to emphasize continued practice with responsibility on one’s own roles. Our expertise is to be perfectly equipped with knowledge and attitude on children, education, and art, and our pride is trust in our educational philosophy to have faith that we are creating hopes for the children’s future.
Currently, NOLJAK operates the educational institutions in America and Japan with the same programs as Korea.From now on, NOLJAK will become The Global Kids Art Contents Provider through advance into the overseas market as China, Vietnam and Thailand.
In the 21st century, the era of creativity, ‘Thinking Observation’, which is the educational philosophy of NOLJAK, and business strategy of focusing on sharing values will be your strong partner.